L Powered by Leadature · event tech since 2008 Agent in early access

We run your events. You meet your buyers.

Atrya builds the audience, sources the venue and invites your target accounts. Our crew runs it on the day. You get every attendee in your CRM and a report on who to call first.

Our crew has run events for

ServiceNowInformaticaMicrosoftSAPFiserv
# events-q1 Atrya is working
You
FounderProspect forum in New York in February. We want ~80 heads of finance from the fintech companies on our target list.
Atrya · agent Got it. Here's the plan: ✓ 3 venues in Midtown shortlisted, proposals compared ✓ Invite list drafted: 600 finance leaders at your 150 target fintech companies ✓ Crew, badges and check-in booked with the Leadature team Approve and I'll send the invites from your inbox.
Approve plan Change venue

An agent for the busywork.
People for the room.

Atrya does the work an agent is good at. Our crew does the work that has to go right on the day.

Atrya, the agent

Early access
  • Turns a five-minute brief into a plan and a quote
  • Sources venues and catering, compares the proposals
  • Builds the audience from your ICP, invites them and chases the RSVPs, with every message approved by you
  • Tracks buying signals for the invited prospects, before and after the event
  • Writes the follow-ups and the post-event lead report

Our crew, the people

Since 2008
  • Branded registration and ticketing
  • Our own event staff on site
  • Badges, printers and iPads, with offline-safe check-in and session scanning
  • Lead capture: badge scanning and card scanning, in 9 languages
  • Every attendee synced to Salesforce or HubSpot

A revenue channel, not a one-off event.

Plan the year, run every event, convert the pipeline. One loop, one team.

01 · Plan

A calendar, not a booking

Built around your revenue goals and your ICP: which accounts to win, which customers to keep and grow, and the right event for each across the year.

Target accounts per event Acquire → retain → expand
02 · Run

Run end to end

Audience, invitations, registration, our own team on site, the kit and the follow-up. You show up and meet your buyers.

Our staff & hardware Offline-safe check-in
03 · Convert

Not photos. A list of who to call.

The morning after, every attendee is enriched, matched to your ICP and ranked by fit, with notes from the day. It's already in your CRM.

Follow-ups within 24h Every lead attributed

New brain.
Old hands.

Anyone can build a registration page. Nobody can build a crew, a warehouse of printers and scanners, and years of 6am load-ins. Atrya is powered by Leadature, running event tech since 2008.

Agencies would have to buy the software. Software companies would have to hire the crew. We have both.

2008running events since
Millionsof leads captured for clients
3,000attendees per event, on one crew
5.0 rating on G2

What an event brings into the pipeline

Averages per event, aggregated across our customers' events.

30+Demos booked per eventWith interested ICP leads. On average, based on our customer data
24hFrom event to CRMEvery attendee enriched and synced next morning

Why events, according to the research

Independent industry studies.

39%of B2B marketing leaders call events their most important revenue channelVendelux 2026 B2B Events Survey, 120+ marketing and events leaders
90%say events influence deals that never get credit in the CRMVendelux 2026 B2B Events Survey
53%of B2B teams prefer hosting their own events over attending third-party onesForrester, 2025 (via Marketing Week)

Start with one event.
Keep the channel.

First event

See what one well-run event does for your pipeline.

  • One event, any size or format
  • Plan, venue and invitations by Atrya
  • Crew, badges, check-in and lead capture
  • Enriched lead report and CRM sync

Plan and quote within 3 business days

Brief Atrya

Quarterly programme

Most value

Events as a channel: a calendar for the year, run by the same team on the same data.

  • Four events a year, prospect and customer
  • Everything in First event, every time
  • One calendar and one invite list that improves each round
  • Quarterly review of meetings and pipeline from events

Tailored annual plan, built around your pipeline goals

Plan my year

From founders, to founders.

We run our own events as a sales channel. Atrya is built for founders selling to enterprise, where one meeting with the right account pays for the event.

“Atrya helped us generate 50+ meetings with qualified leads per event on average. We unlocked events as another revenue stream.”
Vadim Rogovskiy, CEO & Founder, EVE
Customer days Roundtables Regional roadshows Summits Conferences Exhibitions
The founders behind Atrya
Vadim Rogovskiy
Vadim RogovskiyFounder
4x founder, 1 exit. Runs founder events in SF, NYC and London as a pipeline channel.
Hanna Markouskaya
Hanna MarkouskayaCEO, Leadature
Ex-investment banker and VC.
Dean Hills
Dean HillsFounder, Leadature
20 years of badge kits, lead capture and convention floors.
Free · no commitment

Brief Atrya.
Get a plan and a price.

Keep the plan whether or not you work with us.

  1. 1 Answer five questionsYour goal, the accounts you want in the room and the city.
  2. 2 Get your event planThe audience Atrya would invite and the price, within 3 business days.
  3. 3 Walk through it with usA 30-minute call with the team that would run it on the day.

We reply within 3 business days. GDPR and CCPA compliant.